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Social media strategy

Goals, pillars and posting plan. Made from one message, so you can get your own in minutes.

Social media strategy

Hollis Wick Candle Co.: Social Media Strategy, Q3 2026

Prepared by Dana Okonkwo-Reyes, Social Media Manager · Period July 1 – September 30, 2026 · Review dates Aug 3 and Sept 7

Summary

Hollis Wick makes small-batch soy candles in a converted boathouse in Duluth, Minnesota. This quarter we move from "pretty product photos" to a process-led story: pours, scent development and the people behind the studio. The goal is to grow reach in our fall-scent pre-season and convert it into email signups and September launch sales.

Goals and KPIs

Audience

Platform Roles

Content Pillars

1. The Pour (30%)

Goals, pillars and posting plan

The prompt

Create a Doc social media strategy for Hollis Wick Candle Co., a small-batch soy candle studio in Duluth, Minnesota for Q3 2026 (July 1 to September 30). Include goals and KPIs, audience, platform roles (Instagram, TikTok, Pinterest, Facebook Group), four content pillars with example posts, posting cadence, community guidelines, and a monthly reporting template.

Make it yours

  • Change the details in the prompt to fit social media managers.
  • For example, change it so that it is for a neighborhood plant nursery in Tucson and the platforms are Instagram, YouTube Shorts and a Nextdoor business page.
  • Ask for edits in plain words: tone, colors, length, layout or data.
  • Share the result by link or export it when you are done.

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